Hire Us To Audit Your Website
LAST UPDATED: JANUARY 13TH, 2015 | By Shaun Anderson
Contact us today for a complete technical seo audit carried out by experienced professionals.
Google sent 683,664 new visitors to the Hobo site in 2014 (a 40% improvement on previous year), and has sent about four million new visitors to this site, for free, since I launched Hobo in 2006. I use content marketing, search engine optimisation and link building techniques to drive this unpaid traffic.
As a result of this strategy I have never had to use any method of paid advertising to drive traffic to this site. We enjoy lots of unpaid traffic from Google despite Google’s constant algorithm changes. My team and I have managed to achieve this because of observations made over the last 14 years learning how Google ranks pages, and by creating content that helps me rank for highly competitive keywords that drive business in my niche.
I provide this knowledge and my data reports as seo audit services to businesses all around the world that need it. Our services are suitable for any English language business and we have had clients in the UK, the United States, Canada, Australia and New Zealand to name but a few.
If you’ve come to this page, you’re looking for expert seo advice how to make your site rank higher in Google, so you can make more profit from your business on the web. You’ll need a snapshot of your current web marketing efforts compared with your competition for the key phrases you want to rank high for. You’ll need to know the signals of quality and relevance that are missing from your site, the quality signals that Google looks for when deciding which page to rank above another page in it’s SERPS (Search Engine Results Pages). You need a ‘search engine optimisation audit’. Not just a generic seo report – you want one tailored specifically to YOUR site and YOUR niche.
We can deliver that report for you, and offer very clear instructions on the changes that need to be made to your website and individual pages to improve organic, or natural, unpaid traffic from Google. We can cost and deploy a project for you based on this analysis, OR your in-house team can carry out the work, with our support, and our online reports, if need be.
We can help your business make more money from your web marketing efforts by helping you understand how Google judges the quality of your website based on EXTENSIVE analysis of your website and wider marketing activity (a ‘reflection’ of which can be found online).
We optimise websites to get more traffic from Google. We adhere to Google’s terms of competition for you, and our own protection, and we aim from the very outset to ensure you fully understand HOW we legitimately drive that unpaid organic traffic to your site.
For full transparency, I’ve laid down on this page just SOME of the work I do to drive more and better traffic to a website.
The above example is a recent consultation we were involved in, where we worked as part of a team and where we advised a customer on exactly what to do to their site to make it more search engine friendly. It took the client some time to implement our changes, but you can see from the analytics results, it was 6 months of sensible investment.
We carried out a program of detailed keyword research that uncovered exactly the keywords that the client was missing out on, unlocking more traffic and sales from Google. We encouraged the customer to get the right content on the site, identified authority links they SHOULD have had already, based on the quality links their competition had earned, and helped create content that would generate new links from the new websites.
Recent Projects I Have Worked on
>strong>Here’s a snapshot of a recent project my team worked on:
It’s not just established sites we work with to improve traffic and sales from Google. The image below from a recent small business project shows how we helped a new small business on their way to dominate their niche during year one of our campaign, already capturing the top ranking for their main term, in a very spammy niche, and using only white hat seo techniques, at a time when many many sites are falling foul of Google manual actions, algorithmic penalties and algorithmic changes.
It takes time to implement, but when you do that, you can be sure your site THRIVES at times when other sites are suffering because of poor online marketing decisions taken in the past, and which Google are VERY keen to ‘penalise’ you for in 2015
We Adhere To Google Webmaster Guidelines
We believe in marketing your business online using only legitimate techniques. We believe in promoting a site using ethical marketing techniques, and using methods that are not frowned on by search engines like Google and Bing. That may be a cliche – but in all honesty – I don’t think it’s sensible for a legitimate search engine marketing company to employ 9 staff from the local area (everyone of which has been employed here for a minimum of 5 years), and have as the only business plan, a day job that revolves around breaking Google’s rules. Not as the day job. Not, at any rate, with a search engine that penalises legitimate businesses for YEARS if it detects manipulation on industrial scale and detects an INTENT to rank high in Google WITHOUT using high quality marketing strategies.
We DO NOT hack sites and we DO NOT spam sites to make your site rank high in Google because it is against the rules as laid down by Google. The seo industry is in a transition period at the moment – because Google is forcing it to evolve. We are in a transition period because Black hat seo still works in Google, but real businesses cannot use it.
If caught using black hat techniques – real businesses are penalised in Google – often for years. It’s too risky to sell that stuff to clients and have any respect for myself, and it’s hard to hire a good black hat these days – because the good ones are hard to find, for a reason.
I’ll stop selling seo services when Google makes white seo redundant – and Google doesn’t want to do that. It doesn’t want to turn us all into black hats – so it rewards webmasters that strive to meet Google’s ever rising quality requirements to rank high based on merit, and that as a result produces remarkable and relevant content and – above all – a satisfying user experience for Google’s users. They have made effective white hat seo REALLY, REALLY hard, but if they didn’t…. how do you rank billions of pages in a search engine, if not by ‘quality signals’?
If you ignore Google’s guidelines and employ low quality techniques to promote your website, Google will not trust your website, and that means no free traffic (or very little). We know that’s devastating to a business, so we ensure we stick to practices not likely to be devalued any time soon. That means investment in quality content, and quality links, if you want stable traffic levels from Google.